BUILDING A SALES FUNCTION
Stop guessing. Start building something that scales.
WHO THIS IS FOR
PROBLEM
SOLUTION
I help founders design a sales foundation that actually fits their business not a generic playbook copied from someone else’s company.
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Design a sales motion aligned to your product, ICP, and market
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Define clear roles, stages, and success criteria
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Remove ambiguity so reps know how to win
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Build playbooks that get used, not ignored
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Ensure your first hire succeeds instead of draining runway
OUTCOMES
Founders who are still carrying sales personally or just beginning to step back, often approaching their first sales hire and looking for predictability before adding headcount. Designed for leaders who know sales is critical, but don’t want it consuming founder time.
Most startups make the same mistake: they hire sales reps before a system exists. Instead of creating growth, this leads to inconsistent deals, conflicting definitions of what “good” looks like, and a pipeline that can’t be trusted. The result is often reps failing for reasons that were never theirs to begin with.
WHAT WE BUILD
By the end of this engagement, you have a real sales function not slides.
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​​​Sales process & stages:
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Clear progression from first conversation to close
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Discovery & qualification framework:
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So deals move forward for the right reasons
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ICP & buyer definition:
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​No more “anyone who will take a call”
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Early forecasting discipline:
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​Visibility before scale
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Practical playbooks:
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​​Built for real conversations, not corporate theater
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A clear sales system where expectations are defines, pipeline is reliable, and new hires are set up to succeed.
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Revenue becomes more predictable
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Progress doesn't depend on your constant involvement
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Your first hire has a real chance to succeed​
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You get your time back to focus on product direction, leading your team, and doing the work only you can do.
James Geyer
Co-Founder & COO
AccountAim
Lester played a key role in shaping AccountAim’s go-to-market strategy. His ability to combine hands-on sales coaching with a clear understanding of early-stage execution had a measurable impact on our traction and momentum.
Devdut Dala
Founder
MittiLabs
Since working with Lester, we’ve seen a significant improvement in our sales results. He unlocked an entirely new perspective—not just on how to approach sales, but on how to communicate more effectively and have more meaningful conversations with prospects and customers.
