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Effective Startup Sales Training with Team Working Sessions

Alignment isn't a meeting. It's execution.

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WHO THIS IS FOR

PROBLEM

SOLUTION

Live working sessions built around your active deals, creating shared language, clear ownership, and consistent deal progression.

  • Built around your active deals, not hypotheticals or templates

  • Creates shared language across founders, sales, and leadership so “good” means the same thing to everyone

  • Establishes clear ownership and next steps at every stage of the deal

  • Brings consistency to how deals move, how risk is identified, and when momentum is real

  • Replaces opinion and instinct with clear standards and repeatable progression

OUTCOMES

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For early sales teams or cross-functional groups who need alignment, not lectures. If marketing, sales, product, and leadership aren't all running in parallel, deals stall and accountability gets blurry. This fixes that.

Teams operate in silos and deals stall because there’s no shared definition of what “good” looks like. Messaging varies from call to call, expectations differ across the team, and deals are qualified differently depending on who’s involved. When momentum slows, ownership becomes unclear and progress breaks down.

WHAT WE DO

Depending on what’s happening in your pipeline, sessions typically cover:

  • Where deals are actually getting stuck​

  • What “qualified” means for your team and what it doesn’t

  • How to run tighter discovery and align stakeholders​

  • How to build clean next steps and mutual commitments​

  • What ownership looks like across Sales, Product, and Leadership

Stronger execution, clearer ownership & fewer stalled deals.

  • A shared definition of  what a "good" deal is

  • Cleaner deal progression and next steps

  • Less confusion, fewer internal handoff issues

  • More consistent sales motion across the team

LET'S TALK

If you’re a founder or CEO leading sales without a sales background and want grounded, experienced support we should speak.

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No pitch.

No pressure.

Just a clear conversation.

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978-804-0453

©2025 BY LESTER SYDNEY 

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