Most salespeople are chasing yes. That’s the problem. In this video, I explain why I go for the no and how it actually builds trust faster, creates better conversations, and saves everyone time. Going for the no isn’t about being negative. It’s about being honest. When you remove pressure, people relax. When people relax, the truth comes out. And once the truth is on the table, real decisions can happen. If selling ever feels forced, something is off. This channel is about fixing that.

Most reps are trained to push harder when they feel resistance. That’s where trust dies. In this video, I break down why my goal in sales is not to “save the call” or force momentum, but to get to no as quickly and honestly as possible. Early in a conversation, “not a good time” isn’t rejection. It’s information. Later in the deal, hesitation isn’t a signal to push. It’s a signal to ask one question: What’s changed? This approach isn’t about being passive. It’s about respect, clarity, and protecting your energy. If you sell for a living, lead a team, or just want better conversations, this mindset will change how you show up.

Most people are afraid of hearing no. I’m not. In this video, I break down why getting to no faster is one of the most powerful moves in sales and in life. No pressure. No manipulation. Just clarity. When you stop chasing validation and start respecting the truth, conversations get cleaner, trust builds faster, and you free up energy for the opportunities that actually matter. This isn’t about being aggressive. It’s about being honest. And confident enough to walk away. If you’re still trying to save every call or force every deal, this one might hit a nerve.